Marketing refers to a process which helps in identifying and understanding the customers and giving them their needs. It is created by companies to have a strong relationship between the customers and gain profits from the customers. It's main purpose is to identify, satisfy and keep the customer. With marketing process a business can run smoothly and companies will make profit. If the marketing process is effective then it results to examining every aspects of business and way it affects the customer's and experience. Marketing in today's business world has an massive effect. A business runs in failure without the marketing. It has become a key to success for business.
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